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Design driven by evidence, refined by aesthetics where assumptions are audited, and experiences are painted with intent.

My work lives at the intersection of fine arts, human psychology, and digital product design. After spending 7 years mastering oil painting, studying light, texture, and composition, I realized those same principles apply directly to visual hierarchy, component design, and user emotion.

I specialize in auditing real-world products, tearing down broken user flows, and redesigning them based on hard evidence. Whether it's rethinking a fintech UPI app, smoothing out the post-purchase anxiety of a D2C jewelry brand, or crafting trust frameworks for an AI travel concierge, my goal is to make complexity feel effortless.

The artist in me brings a great taste and creative vision to design in this AI era. My eyes, trained in fine arts over the past 7 years, give me a strong sense of aesthetics and the art direction skills needed to direct with AI. The observation of nature, human behavior, and psychology that I learned through fine arts elevates my approach to UX design.